Systemic and pervasive racism is felt in many communities in Australia. Our challenge was to neutralize racist attitudes and encourage more inclusive, compassionate behavior by residents in regional areas.

I love meeting people with a story to tell and these were all so real. With only a small budget we found local people and used their own interests to spread acceptance of cultural diversity in Australian rural communities.

The 2020 football season offered a unique way to connect with fans who couldn't attend games.

Miller Lite was a sponsor of the teams but not the official beer sponsor of the NFL, given the unusual year we were allowed to use footage from previous seasons, so we decided to remix their iconic anthems with the sounds of the team on the field, fans in the stands, and fans at home.

We wanted to return some fun into snack time so we launched a limited-edition “Treat. Eat. Compete.” game set. This one-of-a-kind kit is packed with five fun, silly games centered around everyone’s favorite gooey treat. Teaming up with the multi-talented girl dad Ludacris, we brought families back together with snacks and playful competition. The set includes everything you need: custom score sheets, markers, instructions, and even a Ludacris-inspired bucket hat “winner crown.”

Games like Wrapper Rhymes, where you freestyle like Ludacris using the treat wrappers; Stick the Landing, where you flip the sticky bar until it stands up; and Unicorn Duel, where you “clash horns” with bars stuck to your foreheads. There are also Treat Mitts (unwrap the bar with oven mitts—hilarious chaos guaranteed) and Krispie Cannon, where you turn treats into cannonballs.

Beyond the fun, this collab supported the Boys & Girls Clubs of America, raising more than $100,000 to create safe spaces for kids nationwide.

So, there we were—late on a Thursday, staring down at a brief no one wanted. We could do anything as long as we could make it. Challenge? Accepted. A last-minute, stop-motion campaign for Snapchat’s NFL Live feed, set to air during Thursday Night Football. Seahawks vs. 49ers. Oh, and we had just a weekend to pull it off. No pressure. Cue the mad dash. We raided Blick’s, tore through toy aisles, and turned our workspace into a miniature stadium of chaos. Glue guns fired up. Tiny props took shape. Frame by frame, we brought this thing to life.

By Thursday, three stop-motion spots were locked, loaded, and running inside NFL Snapchat Live feed. Fast? Yes. Scrappy? Absolutely. Worth it? 100%.

Had some fun working on Coors Light with the talented team at Molson. I took all the photos, photoshopped, chalk painted, etc., and animated them using stop-motion and my fridge.

I ruined a pair of Dad shorts I turned into Cooler Shorts™. Creativity is doing what you can with what you have in the time you have been given. Scrappy but always fun.

Still love this idea of taking a stand for the harsh truth that making these e-vehicles takes a toll well before they’re made.

2020 pretty much hit the pause button on everything, so the last thing we wanted to cancel in 2021 was cracking open a cold one in January.

Enter Miller64 Extra Light – just 64 calories and 2.8% ABV, so you can sip without feeling like you’re breaking your Dry January vibes. It’s got all the flavor, minus the guilt!

So, why not kick off the year with a Dry-ish January.

Bridgestone started with tires—big ones, fast ones, tough ones. But today? They’re so much more than tires. They are in the business of moving the world forward, creating smarter, more sustainable solutions for a planet that never stops.

We needed a fresh take on the global brand—one that goes beyond tires and taps into our relentless drive to improve every journey, every road, every adventure. From high-performance tires to cutting-edge mobility tech, from community partnerships to the world-class Bridgestone athletes—there was endless ways to bring the brand to life.

Launching a new product is always a fun challenge. Working closely with the clients steering us through the strategy and figuring out where to position the products while the flavors and packaging was being developed made us flow with the concept.

It was easy to get excited working with musicians, animators and designers to piece this work together.

Every year, mosquitoes aren’t just a nuisance—they’re responsible for killing around 725,000 people. It’s the world’s deadliest animal, not what you think about when you think about a deadly animal.

Focusing on South American countries where this is a real threat, this campaign brought that serious fact to life in a unique way.

Nine months after the world hit pause, a new generation of tiny, giggling silver linings arrived—cue The Babybel Boom! This campaign wasn’t just about cheese (though, let’s be honest, cheese makes everything better). It was about celebrating the babies who brought a little extra joy when we needed it most.

So, how did we do it? With adorable, customized onesies featuring each baby’s name in the iconic Babybel logo. The big challenge, a full font—uppercase, lowercase, special characters—using just the six letters in the Babybel logo?” I love a good creative problem, so I dove in. The biggest hurdle? Could six little letters really inspire an entire alphabet?

Celebrities, influencers, and the press couldn’t get enough. Best of all, it wasn’t just about buzz; it helped support babies in need through Baby2Baby and even drove a double-digit sales lift during a slow season. Sometimes, a little cheese, a lot of heart, and a well-placed font can make magic happen.

Did you know every child is born a creative genius? It’s true! But by the time they grow up, that magic fades to a tiny 2%—yikes!

To remind kids (and their grown-ups) that creativity is a treasure worth guarding, we created the enchanting children’s book, Magical Monsters of Room 207. This isn’t just any book—it’s co-created by a whole first-grade class!

Each page bursts with the wild and wonderful imaginations of the students, featuring their own monster creations and the magical powers they dreamed up. It’s a celebration of creativity, straight from the minds of the littlest dreamers.

We’ve since made another book, Second Grade Memories to the Moon and maybe working on a third!

The American Freedom Foundation (AFF) believe veterans bring something extraordinary to the workforce—skills, leadership, and a depth of experience that’s unmatched. We set out on a mission to connect these remarkable individuals with employers who truly value their service.

We wanted to show what it means to wear a medal or ribbon. Each medal and ribbon symbolizes a significant milestone, a moment where they’ve pushed through, led others, and triumphed—values that are not only impressive but essential to any team.

Rather than just showcasing veterans as “job candidates,” we focused on showing employers the value of these lived experiences, and how the leadership they’ve honed in the toughest of situations is exactly what modern workplaces need. We positioned their credentials as not just symbols of honor, but as vital assets to any company’s success. By highlighting the true value that veterans bring, we helped employers recognize that these medals aren’t just earned—they’re ready to be carried into the next chapter of their careers.

Straight outta Award school into an agency to work on a huge retail client with consistent promotions. I soaked it all in, learning a lot from those around me working in the industry. Seeing our work in the real world was the reward! Fun times.

Our challenge? Get adults to wake up to the dangers of buying alcohol for teens. If we went too “don’t do it!” they’d tune us out. So, we took a different route—a little humor with a serious message.

We kept it clever, made them think, and then pointed them to the website where they could get the full scoop.

In August 2018 President Trump asked his supporters via email to vote on a logo for his intergalactic military. Besides the fact they were ridiculed online, we thought there were bigger problems on earth that the US president could be spending our money on.

Overnight we made some alternate logos along with the website called AMERICA FORCE.com where anyone could vote on a sensible way to spend taxpayers’ money.

One of my hobbies is some good old-fashioned Hand Lettering. I took some lyrics that I heard and gave myself a lettering project. I love the style of music and it’s rewarding bringing lyrics to life.