Nine months after the world hit pause, a new generation of tiny, giggling silver linings arrived—cue The Babybel Boom! This campaign wasn’t just about cheese (though, let’s be honest, cheese makes everything better). It was about celebrating the babies who brought a little extra joy when we needed it most.
So, how did we do it? With adorable, customized onesies featuring each baby’s name in the iconic Babybel logo. The big challenge, a full font—uppercase, lowercase, special characters—using just the six letters in the Babybel logo?” I love a good creative problem, so I dove in. The biggest hurdle? Could six little letters really inspire an entire alphabet?
Celebrities, influencers, and the press couldn’t get enough. Best of all, it wasn’t just about buzz; it helped support babies in need through Baby2Baby and even drove a double-digit sales lift during a slow season. Sometimes, a little cheese, a lot of heart, and a well-placed font can make magic happen.