The American Freedom Foundation (AFF) believe veterans bring something extraordinary to the workforce—skills, leadership, and a depth of experience that’s unmatched. We set out on a mission to connect these remarkable individuals with employers who truly value their service.
We wanted to show what it means to wear a medal or ribbon. Each medal and ribbon symbolizes a significant milestone, a moment where they’ve pushed through, led others, and triumphed—values that are not only impressive but essential to any team.
Rather than just showcasing veterans as “job candidates,” we focused on showing employers the value of these lived experiences, and how the leadership they’ve honed in the toughest of situations is exactly what modern workplaces need. We positioned their credentials as not just symbols of honor, but as vital assets to any company’s success. By highlighting the true value that veterans bring, we helped employers recognize that these medals aren’t just earned—they’re ready to be carried into the next chapter of their careers.