So, there we were—late on a Thursday, staring down at a brief no one wanted. We could do anything as long as we could make it. Challenge? Accepted. A last-minute, stop-motion campaign for Snapchat’s NFL Live feed, set to air during Thursday Night Football. Seahawks vs. 49ers. Oh, and we had just a weekend to pull it off. No pressure. Cue the mad dash. We raided Blick’s, tore through toy aisles, and turned our workspace into a miniature stadium of chaos. Glue guns fired up. Tiny props took shape. Frame by frame, we brought this thing to life.
By Thursday, three stop-motion spots were locked, loaded, and running inside NFL Snapchat Live feed. Fast? Yes. Scrappy? Absolutely. Worth it? 100%.