We wanted to return some fun into snack time so we launched a limited-edition “Treat. Eat. Compete.” game set. This one-of-a-kind kit is packed with five fun, silly games centered around everyone’s favorite gooey treat. Teaming up with the multi-talented girl dad Ludacris, we brought families back together with snacks and playful competition. The set includes everything you need: custom score sheets, markers, instructions, and even a Ludacris-inspired bucket hat “winner crown.”
Games like Wrapper Rhymes, where you freestyle like Ludacris using the treat wrappers; Stick the Landing, where you flip the sticky bar until it stands up; and Unicorn Duel, where you “clash horns” with bars stuck to your foreheads. There are also Treat Mitts (unwrap the bar with oven mitts—hilarious chaos guaranteed) and Krispie Cannon, where you turn treats into cannonballs.
Beyond the fun, this collab supported the Boys & Girls Clubs of America, raising more than $100,000 to create safe spaces for kids nationwide.